There’s been an ongoing debate on which marketing channel is better for driving traffic and value for your business — SEO or Adwords. On one hand, both Search Engine Optimization and AdWords offer optimal targeting of soaring traffic key phrases. On the other hand, in terms of internet marketing, they hold opposing views.
The ultimate answer greatly varies and depends on the nature of your business. So which should your business use: SEO, or a PPC option like AdWords? Let’s explore how each one works, and what the benefits of both are.
What is “PPC”, and why should my company use it?
AdWords is Google’s pay-per-click (PPC) advertising solution, In which you bid on the chance to show your ads next to searches on Google.com. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online.
A PPC ad solution like AdWords won’t improve your organic search rankings. But AdWords can help businesses of every size grab attention from people online in the exact moment they’re searching for a business like yours.
What is the difference between SEO and PPC Advertisement
SEO makes use of certain techniques that is meant to tweak the Google algorithm so that a person’s website will have a good ranking on the search engine. These techniques include using relevant keywords, linking content to authority websites or other related websites and using meta descriptions.
Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one can pay for a better ranking.
Adwords makes use of paid advertising. Website owners will pay a search engine like Google to place their website at the top of the search results. Adwords makes use of a pay-per-click type of system where you will have to pay every time a person clicks on your ad.
Running a Google AdWords campaign does not help your SEO rankings. However, PPC ads can be helpful in connecting with a wider audience online.
Why Won’t AdWords PPC help SEO?
Google rewards sites that provide Search users with the most relevant possible results. Sometimes, landing pages that pay PPC are not the most relevant or do not have the best quality according to google’s quality guidelines. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.
But you can use some of Google AdWords tools to figure out how to optimize your site for Search Engines. For example, the Keyword Tool can help you create a list of terms related to your business that generate a lot of searches, which you could then integrate into your site’s content. You can also use AdWords tracking tools to measure whether changes to your site and ad campaign are leading to more visitors or conversions.
PPC vs SEO cost comparisson
SEO Agencies can charge by Hour, Month or Project. According to a survey made by Moz, Hourly SEO Costs Vary Across Countries, but $76-$200/hour is Most Common. By-the-Project Pricing is Popular and Most Commonly $1,000-$7,500. Monthly retainers are the most distributed of the price questions asked in the survey. The two most common were $251-$500/month (13.8%) and $2,501-$5,000/month (11.3%).
If you dont have the budget yet, you can do some SEO Optimization by yourself. The first steps for improving your SEO are not expensive, and starts with a good SEO audit of your website. If you need some help starting your SEO optimization, you can try or SEO Audit and Report service.
If you are starting a website, Web Design/Development Agencies like ours can offer your an SEO Optimized Website from scratch. Having a good Website Structure since the beginning is your best bet for SEO success.
The following graphic made by AYTM presents the data in the survey across the 6 regions with more than 10 respondents.
Google Adwords has a pay-per-click type of scheme. With this scheme, you will have a certain budget and pay every time someone clicks on your ad. With this payment scheme, the more people you can get, the more you will have to pay. Although it may seem a bit costly to some at first, it actually isn’t if you compare it to print ads and magazine ads.
Which on will drive more Visitors/Leads to your Website
When looking at the ROI, you have to look at the possible number of viewers or leads each method can give. Both can give you a decent number of viewers or leads. However, if we were to talk about a period of time, Adwords can get more viewers or leads in a short period of time. If we look at the long term though, SEO is definitely the best option. Adwords will give you leads or viewers right away but it is not as sustainable as SEO, as SEO can get you more viewers over an accumulated period of time.
So what is the best investment, SEO or PPC?
The answer may rely on how fast you need results. If you want fast leads, then Adwords is the best for you. However, if you want your business to have steady growth, then you must invest effort in employing SEO techniques.
Having both marketing strategies may prove to be useful as long as you measure the success of each marketing efforts. Many people look online first when they want to find a business or services, and both SEO and AdWords can help you connect with them when they’re looking for what you offer.
SEO is a traditional cornerstone of successful online marketing. It gives your business the best chance of being found, even if the optimization process takes awhile. AdWords lets you reach customers more immediately, and also lets you customize your message and targeting on the fly.
If you have the budget, using SEO and AdWords together may give you the best chance of bringing traffic to your site in the short term, and enhancing your business’s presence online for long-term results.
In both cases, tracking your results is essential to define what strategy is giving you a better ROI. We recommend that you get the assistance of a Professional Adwords Campaign Management and SEO Agency if your are looking to be more competitive in your field.
Want to know more? Contact us and let us know how we can help you.