One of the most important goals of a designer when creating a Professional Logo for a Business or Brand is to transmit a message to its clients in a simple and attractive way. We can judge a brand just by looking at it’s Logo. A good Logo does not only consist of having nice looking graphics. It also consists of creating an image that can explain to the customers what the brand its about in a few seconds.
That is why the most successful brands spend so much money in their branding and image. For example, In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. It can sound like a lot of money, but a brand image is one of the most important aspects for its success.
The list bellow shows examples of great Logos that not only look good, but tell a story to its clients.
The logo resembles a person wearing headphones. The letter b symbolizes the brands main product.
The logo hides a small arrow between letters E and x, which represents the forward momentum and efficiency.
The Logo is made up of icons representing sustainable living.
London Symphony Orchesta
The letters make the shape of a conductor of the orchestra.
Not only the logo stands for the first letter of their name, it represents a successful deal between a car dealer and a customer.
The logo cleverly includes all of the letters of the company’s name.
The letter P represents a pin.
The logo represents a stylized version of a famous woodblock print “The Great Wave off Kanagawa”.
This Ice cream maker is famous for producing 31 different flavors of their product, so they included in their logo in a clever way.
The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.
Tour de France
The letters symbolizes the cyclists that participate in this event.
The chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear’s silhouette placed inside the mountain logo.